Breathe works in partnership with others across the region to drive down smoking prevalence to reduce the many health, social and economic costs of smoking.

Five high impact actions:

  1. 1. Prioritise tackling health inequalities
  2. 2. Communicate both harms and hope
  3. 3. Tackle illicit tobacco
  4. 4. Promote smokefree environments
  5. 5. Protect and promote progressive tobacco control policy

Around 60%

of smokers want to quit, 10% of whom intend to do so within 3 months

26 children

start smoking every day

60 families a week

lose a loved one to smoking

To achieve smokefree the government should adopt the additional recommendations from the Kahn review:

  • Urgently invest £125 million per year in interventions to reach smokefree 2030, and make smoking obsolete, addressing the health disparities smoking creates.
  • Raise the age of sale of tobacco from 18, by one year, every year, until no one can buy a tobacco product in this country.
  • Substantially raise the cost of tobacco duties across all tobacco products
  • Introduce a tobacco licence for retailers to limit where tobacco is available.
  • Enhance local illicit tobacco enforcement by investing additional funding of £15 million per year to local trading standards.
  • Reduce the appeal of smoking by radically rethinking how cigarette sticks and packets look.
  • Invest an additional £70 million per year into ‘stop smoking services’, ringfenced for this purpose.
  • Invest £15 million per year in a well-designed national mass media campaign, supported by targeted regional media.
  • Invest £15 million per year to support pregnant women to quit smoking in all parts of the country.
  • Invest £8 million to ensure regional and local prioritisation of stop smoking interventions through ICS leadership.
  • Invest £2 million per year in new research and data.

Join 1618 others committed to End Smoking Together.